Back to blog
Case Studies

How a mix-and-match bundle lifted AOV by 34%

A deep dive into the bundle layout, pricing tier, and copy that drove the biggest AOV swing we've seen this quarter.

June 4, 2026

One of our merchants ran a six-week test on a mix-and-match bundle and walked away with a 34% lift in average order value. Here's the breakdown.

The setup

Three discount tiers (buy 2 / buy 3 / buy 5), all unlocked by mixing across a curated SKU list.

What worked

  1. Tier copy emphasized savings per item, not total savings.
  2. The bundle widget rendered inline on the PDP without a modal.
  3. A subtle scarcity line ("most chosen: 3-pack") guided buyers to the middle tier.
"The middle-tier nudge was the single biggest lever — converted browsers who would have bought one." — Store owner

Keep reading